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Brand

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    Brand Identification

    The logo is made up of blue and red colors, meaning a high-speed train running on a track, rushing out of the tunnel and moving forward. One meaning, the company’s main business area and main market focus are the railway construction market. Second meaning, the high train head, showing the company’s continuous development, enterprising, constantly advancing image; Third meaning, rushing out of the tunnel, means the company will have a bright future. The red letter “BONANZA” means good luck and prosperity. 


    Brand Position

    High-end, professional, reliable



    Brand Core Value

    Quality first, technological innovation, reliable safety

    "Quality first", company takes the "quality first" concept, provide customers with high-quality products and services.

    “Technological innovation”, continuously carries on technical improvement and breakthrough of fine test and adjustment in the high-speed track, even leads the entire profession development.

    “Reliable safety” emphasizes reliable of products and technology, and reliable of solutions and services.



北京力鐵軌道交通設備有限公司